AI is becoming more common, more capable, and far easier to access than it was even a year ago. As a result, councils across the country are starting to explore what these tools could mean in practice, from supporting day to day admin to improving the way they communicate with residents. Not only do our team at Breakthrough Communications continue to assess how AI can support and empower councils, but we also consider how it should be used responsibly, accurately and in a way that supports...

Social media can sometimes feel like just another thing on your ever growing to do list. It can feel like there is no way to know if it is working or if you are just "posting for the sake of it". For many councils, social media can become one more thing that needs regular attention as you respond to messages, comments and manage narratives. All whilst keeping residents informed, pointing people towards correct information and making complex council updates as accessible as possible. And it...

Town and parish councils have spent the last few months getting to grips with Assertion 10. Many councils have been working hard to understand what the requirement means in practice. We have supported councils across the country and have noticed the same questions have come up repeatedly. From data protection duties to email management and record keeping, councils want clarity so they can feel confident they are meeting the standard. To make things clearer, our Head of Council Information...