Breakthrough Communications Blog

Parish and town councils are currently focusing a great deal of attention on Assertion 10 of the Annual Governance Statement. This new assertion requires councils to confirm that they have proper arrangements in place in relation to several distinct areas of council digital and data governance. The Practitioners’ Guide explains that this includes data protection, web accessibility, the use of a compliant domain and appropriate IT controls and policies . In relation to data pr

AI is becoming more common, more capable, and far easier to access than it was even a year ago. As a result, councils across the country are starting to explore what these tools could mean in practice, from supporting day to day admin to improving the way they communicate with residents. Not only do our team at Breakthrough Communications continue to assess how AI can support and empower councils, but we also consider how it should be used responsibly, accurately and in a way

Social media can sometimes feel like just another thing on your ever growing to do list. It can feel like there is no way to know if it is working or if you are just "posting for the sake of it". For many councils, social media can become one more thing that needs regular attention as you respond to messages, comments and manage narratives. All whilst keeping residents informed, pointing people towards correct information and making complex council updates as accessible as po