The Community Trust Builder:
Our Communication Strategy Services for Parish and Town Councils
Build community engagement clarity, confidence and trust.
Every council should take a strategic approach to community engagement. Here's how:
Trust is the foundation of every strong local council, but it isn't created by accident. Without clear messaging, consistent communication and a visible presence in your community, even the most well-run councils can face disengagement, misunderstanding or mistrust.
To achieve this strategic approach to communications, parish and town councils require a comprehensive communications and community engagement strategy.
The Community Trust Builder is a tailored support package that helps your council define its voice, communicate with clarity and ultimately reconnect with the people you serve.
Through a mix of strategy, training and practical tools, we’ll help you build public confidence, manage your message, and strengthen your reputation - online, offline and in-person.
Whether you're responding to criticism, planning a reset, or simply ready to rise to new challenges or greater community expectations, this package gives your council the roadmap and the skills to lead with trust at the centre.
What councils need to know
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Why this matters:
Residents don’t trust what they don’t understand. Without a clear, consistent voice, your council’s work risks being overlooked or misunderstood. That can lead to conflict, apathy or backlash.
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What this package delivers:
A complete communications strategy that helps your council speak with one voice, build legitimacy, and communicate your value clearly and confidently - both internally and externally.
Why it’s worth it:
Because trust leads to engagement, engagement leads to pride, and pride leads to a stronger community and a less stressful life for clerks and councillors.
What's included in this service?
Communications Strategy Essentials service
(ideal for smaller councils):
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Kickstart call with the council to understand
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Virtual strategy workshop to explore the council's priorities
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Creation of a bespoke Communications Strategy
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Design of a 12 months Communications Action Plan
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Comprehensive refresh of the council's communications priorities
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Virtual training and briefing session for Members and Officers
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12 months of council communications and community engagement implementation support delivered through our Council Hive service
Communications Strategy Premium service
(ideal for larger councils):
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Kickstart call with the council to understand
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Comprehensive Council Communications Audit and Report
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In-person strategy workshop to explore the council's priorities
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Creation of a bespoke Communications Strategy
-
Design of a 12 months Communications Action Plan
-
Comprehensive refresh of the council's communications priorities
-
Two separate virtual training and briefing sessions, one designed for Members and one tailored for Officers
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12 months of council communications and community engagement implementation support delivered through our Council Hive service
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Council Messaging and Brand Toolkit
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Creation of Council Brand Templates
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