Charity Communications Essentials Masterclass
A live event to empower charities and non-profits to communicate and engage with impact.
Our brand-new Charity Communications Essentials Masterclass will help your charity boost its visibility, attract more volunteers, and fundraise more effectively, with practical resources to help you build and implement an effective communications and engagement strategy.
Select from one of four 2025 Masterclass live event dates:
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Friday 17th October 2025, 10am - 4pm
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Saturday 18th October 2025, 10am - 4pm
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Wednesday 5th November 2025, 10am - 4pm
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Tuesday 18th November 2025, 10am - 4pm
Getting your Charity's message out there is really hard. It's time for a strategic approach.
Running a charity or non-profit isn’t easy. You’re passionate about your mission, but getting your message heard can feel like an uphill battle.
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There are more platforms than ever to juggle. An endless stream of tools and “expert” advice.
And with limited time and budget, it’s hard to know where to start, or whether your efforts are working.
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You need to raise awareness of who you are and what you do. You need to recruit volunteers to keep your services running. You need to fundraise consistently to stay sustainable. But you don’t have time to waste on guesswork, trial-and-error, or strategies designed for big teams with big budgets.
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That’s why we're launching a brand new event, called the Charity Communications Essentials Masterclass.
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This isn’t just another webinar. It’s a live, practical masterclass designed specifically for smaller charities and non-profits, paired with a toolkit of ready-to-use templates and best practice.
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The Charity Communications Essentials Masterclass takes place between 10am and 4pm on four different dates in October and November, ensuring everyone can attend an event that's on a convenient day and time for them.
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As well as your ticket to the masterclass, you'll also get our exclusive Charity Communications Resource Pack, giving you super-useful guides, templates and resources to enable you to quickly unlock your charity's communication potential..
Together, the Charity Communications Essentials Masterclass will give your organisation:
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A clear communications and engagement strategy that fits your capacity, not someone else’s.
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The confidence to choose the right communications channels and ignore the noise that's distracting your charity from its core communications objectives.
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Step-by-step guidance to define your message and then turn it into action, whether your message is designed to boost visibility and awareness, recruit more volunteers or secure more donations on a more frequent basis.
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Tools and templates you can start using immediately, so you don’t leave with just notes — you leave with a plan.
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Whether you’re volunteer-run, or part of a small staff team, or a growing organisation, this package is built to make publicity and communications simple, effective, and sustainable, so you can focus on what really matters: making a difference.
Join us for the Charity Communications Essentials Masterclass
Choose from one of our Masterclass event dates (each event is 10am to 4pm and are recorded):
- Friday 17th October 2025
- Saturday 18th October 2025
- Wednesday 5th November 2025
- Tuesday 18th November 2025
Part 1: Strategy
We'll help you create or refresh your charity's Communications & Engagement Strategy, ensuring. you're always on the front foot.
Part 3: Message
What do you say to people that have never heard of you, as well as to people who already donate or volunteer? We'll help you craft messages that resonate and 'stick'.
Part 5: Your Plan
Does your charity have a communications plan? We'll help you create an action plan to communicate in an impactful way, according to the time and resource you have available.
Part 2: Audiences
Who do you want to see, hear and take action on your charity's message? We'll define your key audiences and explore how to engage them.
Part 4: Channels
We'll guide you through the ever-increasing options to communicate, including social media and other digital platforms, as well as through more traditional channels.
Part 6: Actions!
We don't stop here! We'll give you tools, templates and how-to best practice guides to ensure your charity has the best possible chance of communications success in 2025 and beyond.
Imagine having absolute clarity on how to consistently reach and engage with the people who matter most to your charity.
No more guessing which social platform to use, no more scrambling for content, and no more wasting precious time on things that don’t move the needle. That’s what the Charity Communications Essentials Masterclass delivers.
Together, we’ll guide you through:
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Your core communications strategy
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Defining your audiences
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Crafting your key messages
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Choosing your channels
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Social media and AI best practice
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Building a communications plan
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We’ll also give you a comprehensive toolkit so you can implement what you’ve learned:
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A comprehensive communications plan template, to complete during and after the masterclass.
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A charity content calendar template with built-in ideas for awareness, fundraising, and volunteer drives.
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Charity Message builder worksheets to make crafting content consistent.
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Charity Channel planning tools so you can prioritise where to focus your time.
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Charity Social media templates designed for small charities to boost engagement.
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A Charity AI prompt guide to help you safely and quickly create content without the overwhelm.
This is not theory. It’s a transformational day that will leave your organisation with a strategy, a clear plan, and the practical tools to make communications simpler, stronger, and more effective.