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TikTok for Councils: A Breakthrough in Community Engagement

TikTok isn’t just a playground for viral dances and Gen Z trends anymore. It’s a powerful tool that more and more councils across the UK are using to engage with their communities in fresh, impactful ways.


If you didn’t attend our recent TikTok for Councils Masterclass, you’ve missed out on the ultimate crash course in transforming your council’s communication strategy with one of the world’s fastest-growing platforms.


This wasn’t just another training session, it was a wake-up call for councils ready to step up their community engagement game. Parish and town councils left equipped with the knowledge, tools, and strategies to make TikTok work for them. If you weren’t there, here’s what you missed:


What Was Covered in the Masterclass:


  • TikTok 101: A complete breakdown of why TikTok is increasingly important. With over 28 million UK users, including residents your council hasn’t reached before, TikTok is a bridge to the younger generations and beyond.

  • Setting Up for Success: A step-by-step guide to creating and managing a TikTok account that looks professional, builds trust, and gets noticed.

  • Winning Content Strategies: Practical ways to align your TikTok content with your council’s goals. From promoting events to showcasing community projects, you’ll never run out of ideas.

  • Analytics Made Easy: Understand what’s working, what’s not, and how to optimise your content for maximum engagement.

  • Real-World Inspiration: Examples of councils already making waves on TikTok and what you can learn from them.


Don’t Let Your Council Get Left Behind


While other councils are building trust, increasing transparency, and connecting with residents in creative ways, will your council still be stuck in the past? TikTok is a platform built for visibility and connection. It’s where your community is spending their time. The question is: are you there to meet them?


Here’s Your Second Chance:


Councils that sign up for a free three-month trial of Council Hive at councilhive.co.uk can catch up with:


  • The full recording of our TikTok for Local Councils Masterclass, giving you access to all the insights and strategies you missed.

  • The TikTok for Local Councils Resource Pack, a comprehensive guide that includes:

    • How to set up your council’s TikTok account.

  • Ready-to-use content ideas and strategies to hit the ground running.

  • Advanced tips for creating engaging, on-trend videos.

  • A deep dive into TikTok analytics to measure and improve your performance.


Why TikTok Matters for Your Council


The numbers speak for themselves: TikTok users in the UK spend more time on the platform than on any other social media app. That’s hours every month where you could be connecting with residents, promoting local events, and building stronger community ties. TikTok isn’t just a “nice to have”. It’s fast becoming a must-have for councils serious about staying relevant in the digital age.


Don’t let your council be the one that’s playing catch-up while others are leading the charge. Join the TikTok movement, stand out in your community, and show your residents you’re ready to meet them where they are.


👉 Sign up for your free Council Hive trial today at councilhive.co.uk. Don’t wait, your community is already scrolling.

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