Clear, confident council communications. Without the guesswork.
Your council is doing great work. Let us help more people see it.
Breakthrough Communications is proud to introduce
One place for everything your council needs to communicate clearly, confidently and consistently — for every situation you face throughout the year.
The Six Steps Communications Framework
Six clear stages. Each one stands alone. Use what is relevant to your council right now.
Simple, practical ways to take the pulse of your community more regularly. Spot concerns early before they become problems.
- Community Pulse Taker
- Quick Feedback Tool
- Insight Capture
- Pattern Spotter
- Community Listening Playbook
Get clear on priorities and messages before you write a single word. So every piece of communication has a purpose behind it.
- 20-Minute Clarity Exercise
- Comms Planning Tool
- Council Story Themes Mapping Tool
- Decision Guides
Ready-made structures you can adapt in minutes. Social media posts, website updates, press releases, resident letters and more.
- Council Content Generator with AI prompts
- Post Recipe Cards
- Before-and-after examples
- Tone of voice and plain English guides
- Communicating difficult decisions
Make deliberate choices about channels so effort goes where it has the most impact. No more spreading yourself too thin.
- Channel decision rules
- Platform posting guides
- Realistic posting schedules
- Accessibility guidance
A clear, consistent approach so you can reply professionally even when the conversation is uncomfortable or hostile.
- ACT Method response scripts
- Negative feedback response tool
- Crisis Communications Checklist
- Correcting misinformation guide
Track results, understand where to focus and see the difference your communications are making over time.
- "What's Working?" dashboard
- Monthly data review prompts
- Annual Communications Review Template
- Presenting results to councillors
Why councils have already signed up to the Council Communications Toolkit
We are running more events in 2026, and we think the Council Communication Toolkit will help us promote events more effectively.
As a council, we have got lots of new initiatives to deliver in 2026, including projects relating to health and wellbeing. We believe the Council Communication Toolkit will help us communicate this work.
Who is the Council Communications Toolkit for?
The toolkit gives clerks and officers the structure, tools and confidence that a communications function would normally provide. Without the cost of hiring one. It works from the moment it is needed.
The toolkit makes that role more effective. Ready-made structure, best practice and templates reduce thinking time and help your comms officer stay proactive even when the workload is heavy.
The toolkit is specifically designed not to add to your load. It reduces it. Every template reached for instead of written from scratch saves real time across the year.
A budget increase to justify. A difficult decision to communicate. A run of critical comments. Local Government Reorganisation to explain. Every one of these is addressed directly inside the toolkit.
What is included and what it costs
12 months of unlimited access for everyone in the council.
What is included
- Full access for the whole council to the Council Communications Toolkit service for 12 months
- This includes all resources, guides, checklists and tools covering all Six Communication Stages
- Unlimited access to bitesize training videos and on-demand learning
- Unlimited access to communications and engagement masterclasses throughout the year
- Annual Council Communications Healthcheck, Report and Action Plan
- Two 1-to-1 professional communication support sessions for use within the 12 months
- Two ADDITIONAL support sessions, giving you four in total
- £100 saving against the standard cost of the toolkit
Sign up by 29 April to secure this rate and the additional support sessions.
Need to take this to council first?
We know that many clerks cannot authorise this spend without council approval. The toolkit sits comfortably within communications or training and development budgets. If you need to hold the early access price while the decision goes through council, call us on 01903 299000 and we will find a way to accommodate that.
Frequently asked questions
What councils say about Breakthrough Communications
Trusted by councils to help solve communications, engagement and compliance problems.
"Very informative, helpful and I feel enthused and excited about our social media presence!"
"Excellent workshop for Town and Parish councillors and officers on developing an effective communications strategy."
"Fantastic training session on AI for Council Communications and Community Engagement."
"Advice that was not only professional but clear, well-informed, and tailored to our specific situation."
Your council is doing great work. Let us help more people see it.
Join the councils already making communication easier with the Council Communications Toolkit.
Get Early Access to the Council Communications Toolkit and Save £100 when you register by 29th April 2026
The challenges that councils face when it comes to communication and engagement
You know how important effective engagement with your community is.
Yet you also know it can be the cause of stress and headaches.
Your council does great work within and for your community. Yet too often, residents do not see or fully understand the value of what you do.
The decisions you make.
The projects you deliver.
The services you run.
You want to communicate. But there is not always time.
There is often a lack of confidence to know what to say, or how best to say it. And when that happens, trust becomes harder to build.
Communication should not feel like a burden.
It should be a process that you feel confident in. One that helps you build trust and supports more constructive conversations with your community.
But without a clear system in place, communication remains stressful. There is little best practice to draw on. Few templates to rely on. No time to plan ahead. Every message starts from scratch, and that is where the pressure builds.
That is exactly why we developed the Council Communications Toolkit.
Created specifically for parish and town councils, it brings together trusted best practice, ready-to-use templates, practical prompts and clear guidance in one place.
So whether you are planning communications or responding to something urgent, you can quickly access what you need and get on with your day.
No guesswork. No starting from scratch. No theory.
Just easy-to-use tools to help you communicate clearly and confidently, without adding to your workload.
I would love to invite your council to be one of the first to discover how the Council Communications Toolkit can save you time and reduce stress, whilst helping you build trust with your community.
Breakthrough Communications
01903 299000 | hello@breakthroughcomms.co.uk
"We work with parish and town councils every day. Every part of this toolkit was built with the specific pressures of local council life in mind."
What councils tell us about the challenge of communicating
As part of our national survey of local council professionals we asked you what the realities of council communications are in your council. The responses have been honest, detailed and consistent, no matter the council size.
What the numbers tell us
The confidence gap
The Council Communications Toolkit is built to close that gap.
In their own words
We are not always certain of what to say or how to say it.
We just do not have time.
There are endless platforms and tools to choose from.
One negative comment can knock your confidence.
We are often reacting. There is no space to plan.
We do not know what approach will work best.
These are not skill problems. They are system problems. There is no structure, no shared resource and no reliable process to follow.